6.9 million people's DNA was just put up for sale

In 2023, hackers broke into 23andMe.

They didn't steal credit card numbers. They stole something far more valuable…

Genetic data.

6.9 million customers had their DNA exposed.

And the weird part?

Hackers specifically targeted customers of Chinese and Ashkenazi Jewish descent.

Their genetic profiles were packaged into curated lists and sold online.

Think about that for a second…

Lists of people—organized by ethnicity—based on their DNA.

Available to anyone willing to pay.

Then It Got Worse

In March 2025, 23andMe filed for bankruptcy.

Suddenly, 15 million people's genetic information was on the auction block.

The highest bidder would own it all.

Website traffic surged 526% in a single day as people scrambled to delete their data.

The attorneys general of California and New York urged residents to delete their accounts immediately.

The Pentagon had already warned military personnel years earlier that these DNA kits posed a national security risk.

Why?

Because once your genetic data is out there, it's out there forever.

You can change your password.

You can't change your DNA.

The Dirty Secret of Consumer DNA Testing

Here's what most people don't realize about companies like 23andMe and Ancestry:

You are not the customer.

You are the product.

That’s because genetic testing is not a good business.

Your DNA never changes, so you only need to test it once. There's no recurring revenue.

So these companies found another way to make money:

Selling your data to pharmaceutical companies.

23andMe was paid $20 million by GSK alone to let them conduct drug research using customer DNA.

And about 80% of 23andMe users had opted into data sharing—often without understanding what that really meant.

The data is worth $5,000-20,000 per customer to pharma.

Compare that to the $200 they charged you for the test.

You were never the priority. The pharma companies writing checks were.

Why I Built Something Different

When I founded thednacompany.com, I knew I had a choice to make.

I could follow the industry model—sell tests cheap, monetize the data, partner with pharma.

Or I could build something that actually serves the customer.

I chose the second path.

Our tests are designed so that it's impossible to sell anyone's data.

Data buyers from around the world have stopped approaching us because they know we won't play that game.

We destroy saliva samples after testing.

We completely anonymize our data—all we see is a barcode.

The only person who can connect that barcode to a name is you.

This means our entire business depends on one thing:

Giving you results that actually change your life.

No pharma partnerships. No data sales.

Just functional genetic testing designed to help you understand your body and optimize your health.

Want to learn more? Join my summit.

I'm hosting a 3-day virtual summit on January 19th, 20th, and 21st where I'll be walking through the entire framework I use with clients.

• How to get your DNA tested anonymously

• How to decode your results

• How to personalize your health strategy based on that

• How to stop wasting money on protocols that weren't designed for your body

This is the same approach I've used with elite athletes, CEOs, and high-performers who came to me after generic biohacking failed them.

Early bird tickets are $27.

Click here to lock in your spot before prices go up.

Your DNA is the most personal information you have.

It deserves to be in the right hands.

Until next time,

Kashif Khan

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These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease or prescribing any medication. If you have or suspect that you have a medical problem, promptly contact your regular healthcare provider.