Bill Gates' $4 Billion Mistake

If you invested $10,000 in Beyond Meat in 2021, you’d have $45 today.

Beyond Meat went from one of the market's most hyped growth stories to one of the biggest drawdowns of the post-pandemic cycle.

And the real story isn't about the stock price.

It's about what's actually in the burger.

The Flop

Between 2013 and 2016, Man Boob Bill (Gates) invested in Beyond Meat alongside other major investors like Kleiner Perkins and Tyson Foods.

He thought plant-based meat was the future of food and would solve climate change.

The company went public in 2019 with a $4 billion valuation—priced at 40x revenue while most food companies trade at 1-2x.

And then reality hit.

Because when you strip away the marketing, Beyond Meat is nothing more than ultra-processed junk food disguised as health food.

Here's what's actually in a Beyond Burger:

Pea protein isolate, expeller-pressed canola oil, refined coconut oil, rice protein, methylcellulose, potato starch, maltodextrin, natural flavors, and a dozen other additives.

Around 20 ingredients total.

Compare that to grass-fed beef: one ingredient.

Beyond Burger has things like:

• Seed oils

• Soy protein isolate

• Methylcellulose (laxative)

• Maltodextrin (filler)

• Gums

• Stabilizers

Even John Mackey, the CEO of Whole Foods (the company that launched Beyond Meat), said:

"If you look at the ingredients, they are super, highly processed foods. I don't think eating highly processed foods is healthy."

The company knows this.

In February 2024, Beyond Meat quietly reformulated their recipe—swapping canola and coconut oils for avocado oil and reducing sodium by 20%.

They called it their "most significant renovation to date."

Translation: they finally admitted the original formula was terrible for you.

But now the market has figured this out.

If you want to eat plants, eat actual plants—not food scientists' attempt to reconstruct meat from pea protein powder and industrial oils.

Your body knows the difference, even if your taste buds don't.

Until next time,

Kashif Khan

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